If you’ve been speculating about exactly what smartphone Peter Parker was rocking in the first trailer for the upcoming Spider-Man film, the wait is over. Ahead of the movie’s highly anticipated July 31 release, Samsung and Sony have partnered to drop a brand-new spot that blends superhero action with flagship tech.
Behind the Scenes with The Fabricator
This isn’t just your standard commercial. The new creative spot features actual clips from the upcoming movie and is packed with easter eggs for eagle-eyed fans. It gives us a look at how Spider-Man’s tech actually handles the intense wear and tear of daily crime-fighting.
In the spot, a character known as the Fabricator builds a series of custom devices designed to survive the pace and unpredictability of life behind the mask. It officially confirms how Peter Parker ultimately landed on a Samsung device, adding a fun, canonical piece of lore to the cinematic universe rather than just serving as a traditional ad.
Ned Joins Team Galaxy
The teaser also shows Ned in action, using his own Samsung phone to run the “Spidey Tracker” as he tries to catch up with Spider-Man across the city. In a fitting real-world crossover, Jacob Batalon (who plays Ned) has officially been named as Samsung’s newest brand ambassador, joining the Team Galaxy roster.
Superhero-Grade Durability: Enter Flex Titanium
It makes perfect sense that Peter Parker needs a device that can take a beating, and Samsung is backing that up in the real world. Alongside the new movie spot, Samsung has announced Flex Titanium technology—a brand-new display structure debuting on the next generation of Galaxy foldable devices.
Built on seven generations of foldable innovation, Flex Titanium is designed to deliver a more refined viewing experience with reduced crease visibility and, most importantly, superhero-level durability. The technology utilizes two key titanium-based components to balance slimness, flexibility, and extreme strength:
- Titanium-alloy film: Sitting just below the OLED panel, this film offers 20 times greater mechanical stiffness than standard plastic films. Remarkably, it measures less than 30% of the thickness of a human hair, allowing the display panel to remain incredibly slim.
- Titanium plate: This component supports the display module from beneath, eliminating air gaps between the module and adhesive. It provides highly stable support when the device is unfolded while retaining the vital flexibility needed for repeated folding.
Further details on these new devices will be unveiled at Galaxy Unpacked on July 22.
Upgrade Like a Superhero (and Save)
If you’re looking to upgrade your everyday carry to match Spider-Man’s loadout before the film drops, Samsung is running some heavy-hitting pre-order promotions right now:
- Reserve Early: Lock in your reservation now to get a $30 Samsung credit during pre-order.
- Trade-In Promos: Take advantage of offers for up to $1,230 in total savings.
- Sweepstakes: Customers can enter to win one of ten $500 Samsung.com gift cards to use toward their new setup.
Check out the full teaser and all the official details at the links below.
Assets & Links:
- Watch the Final Creative Teaser Spot Here
- Official Samsung Press Release Here
- Visit the Samsung Newsroom for more on Flex Titanium
Source: Samsung News Room.