Gothenburg, Sweden – July 17, 2025 – Today marks a significant milestone for mobile photography enthusiasts worldwide, as global technology brand OPPO, from a special event in Gothenburg, Sweden, proudly announces the continuation of its strategic partnership with the iconic camera manufacturer Hasselblad. This renewal signifies a deepened commitment to innovation, building on four years of impactful collaboration that has consistently pushed the boundaries of smartphone camera technology. The two industry leaders are now actively co-developing their next-generation mobile imaging system, aiming to set an unprecedented benchmark for quality in the mobile space.
Pete Lau, Chief Product Officer at OPPO, emphasized the shared vision driving this enduring partnership: “Our collaboration with Hasselblad is rooted in a mutual passion for innovation and a dedication to delivering the ultimate imaging experience. Over the past four years, we’ve successfully brought Hasselblad’s truly professional and legendary camera experience to OPPO’s global users. With this extended collaboration, we are poised to explore even greater possibilities in mobile imaging.”
Four Years of Collaborative Excellence
The success of the OPPO-Hasselblad partnership stems from a foundation of rigorous, deep technical co-development. With each new flagship in OPPO’s Find Series, dedicated R&D teams from both companies have worked hand in hand, integrating their distinct expertise. This synergy has resulted in a robust suite of imaging tools that seamlessly translate the renowned Hasselblad experience to a mobile device.
Key innovations born from this collaboration include:
- Hasselblad Natural Color Solution: Re-engineered for mobile, this delivers stunningly accurate and pleasing color reproduction.
- Hasselblad Portrait Mode: Users can capture professional-grade portraits with a beautiful bokeh effect meticulously recreated to match the classic Hasselblad lens look.
- Professional Master Mode: Specifically designed to mirror the distinct color character of the Hasselblad X2D, offering unparalleled creative control.
- Hasselblad XPAN Mode: A creative homage that recreates the classic 65:24 wide aspect ratio, allowing for unique cinematic captures.
The Next-Gen Mobile Imaging System: A New Standard Awaits
Both OPPO and Hasselblad are looking ahead with immense excitement as they embark on the next phase of their journey. By seamlessly blending Hasselblad’s classic aesthetic with OPPO’s cutting-edge mobile imaging technology, the partnership aims to continue providing users with a distinctive visual signature and exceptional quality, empowering creators worldwide to capture masterpieces effortlessly.
The highly anticipated next-generation mobile imaging system, currently under co-development, is set to establish a new standard for quality and user experience in mobile imaging. More exciting details about this groundbreaking system will be unveiled later this year.
OPPO’s Enduring Journey in Mobile Imaging
At today’s event, OPPO also reflected on its remarkable 17-year journey of innovation in mobile imaging. Significant milestones include:
- 2012: Introduction of the world’s first stacked CMOS sensor in the OPPO Find 5.
- 2016: Pioneering pixel binning with the OPPO R9.
- 2017: Debut of the industry’s first periscope telephoto camera.
Beginning with the Find X6 Pro, OPPO has consistently elevated imaging quality with each new generation of its Find X camera flagships, innovating across Hardware, Software, and Aesthetics.
This commitment to excellence is powerfully demonstrated in their latest flagship, the Find X8 Ultra, hailed as the “Ultimate Camera Phone.” This device showcases breakthroughs, including its advanced Penta Camera System, featuring an industry-first True Chroma Camera, and the revolutionary AI Bokeh Engine, which enables precise, hair-strand-level cutouts and natural-looking portraits. The new Master Mode further unlocks the maximum potential of image quality with ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats, proving OPPO’s relentless pursuit of pushing the limits in every aspect of mobile photography.
Capture Your ‘Super Every Moment’ with OPPO Photography Awards 2025
To further inspire and engage its vibrant user community, OPPO officially announced the OPPO Photography Awards 2025, themed ‘Super Every Moment’. With a prize pool exceeding $100,000, this global competition invites creators to share their most extraordinary moments captured on OPPO devices. Submissions are open until November 20, 2025, offering a fantastic opportunity for aspiring and professional photographers alike to showcase their talent and be recognized on a global stage.
